I am Ilian Stoyanov, principal of Excite - my purposefully small brand consultancy. In a world where people have too many choices and too little time, the leading decision factor has become trust. We help companies offering premium products and services cut through the clutter and earn their clients' loyalty.
Our strategic process is to a brand what a blueprint is to a house. You can build one without it, and it may even not fall down. But are you prepared to live inside?