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Brand Strategy and Design Consultancy

Helping brands inspire trust in an era of overdone marketing speak.

Our Mission

A partnership, not a job.

I am Ilian Stoyanov, founder and principal of Excite. I believe that the 21st century company requires a new strategic approach to bridging the gap between business needs and design. A partnership - where we work in close collaboration to help you inspire trust and build a genuine relationship with your audience.

Excite as a purposefully small consultancy working with Founders, CEOs, and CMOs. You'll have our undivided attention, as we work with no more than 12 partners a year, and I'll be the person you talk to as we move towards a common goal.

Ilian Stoyanov, Founder and Principal of Excite

Founder and Principal of Excite

Let's work together

Start small, bet big, or take the middle way.

In one call

Brand Direction

Get swift expert advice on solving your biggest problem.

In one day

Brand Strategy

Understand, prioritise and focus on a clear plan for achieving your goals.

In two months

Branding / Rebranding

Launch a fully equipped brand that's ready for prime time.

In one call

Brand Direction

Take advantage of an established brand expert, regardless of your location. Schedule a quick call (15-60 minutes) and I'll set you on the right path to solving your most pressing issue regarding brand strategy, or identity/web/digital design.

Guaranteed: If you don't take away at least one useful piece of advice, I'll refund your money.

We had very specific requests and required the output to be perfect. Excite paid very close attention to detail and listened to all our needs and ideas. They delivered everything on an impeccable standard and we highly recommend them as a partner.

Konrad Graf — Managing Partner at Global Advisory Group
In one day

Brand Strategy

The one-day workshop facilitated by Ilian Stoyanov at your office (wherever you are located), or via a conference call, is a simple way of helping you understand, prioritise and focus on a clear plan for achieving your goals, without having to go back and forth for months. It will result in clearly defined Brand Attributes, Customer Personas, and Brand Growth Goals.

Guaranteed: If you feel we can't put our fingers on the pulse of your audience, we'll redo the workshop for free.

The old site was just a bunch of pictures, it didn't do much for us. With our new strategy, people can see what we offer. The phones keep ringing since we launched it!

Nina Bourgova — Chief Marketing Officer at Hotel Royal Spa
In two months

Branding / Rebranding

Through years of trying, failing, and indeed - succeeding, we've arrived at a process that allows our partners to start with a strong brand since day one. Our Brand Strategy workshop helps us understand who you are, who needs to know, how they'll find you, and why they should care. Then we help your company become the obvious choice with an appropriate, distinctive Brand Design. Finally, we help you grow your company with Web Design that turns visitors into customers.

Guaranteed: Your brand package will cover all use cases and any bugs found will be fixed promptly.

You always take the time to understand our ideas and translate them into a product that really works for us, and for the staff managing the store.

Dimitar Stoichkov — Managing Partner at Intershop
Our Partners

They're not stuck. They're staying.

A large part of our business comes from people we've partnered with before, because they are happy. Most of them seek our services during specific stages of their development.

Concept

You have a concept and you need help in defining a brand that is designed for success from the get go.

Refinement

You have some things handled, but others have been left behind and the time has come to piece everything together.

Growth

After years of work, you're enjoying the fruits of your labor, but you want to explore what new hights there are.

White Papers
What is Brand Strategy and how you can benefit from it

What is Brand Strategy and how you can benefit from it

Why you shouldn't try to sail a ship without a rudder.

Coming Soon!
Top 10 logo mistakes and how to avoid them

Top 10 logo mistakes and how to avoid them

How to turn logo design from a risky endeavour into an investment.

Learn More
Top 10 website mistakes that are losing you clients

Top 10 website mistakes that are losing you clients

Turn your website from an online brochure into a business generating machine.

Learn More