Brand Design

A strong brand builds on the familiar and nurtures a lasting relationship with your audience, yet retains the ability to stay novel that surprises and attracts new followers.

1. The Problem
1. The Problem

Understanding your audience

You know your business best and we have no hope of success without you. We go deep, we ask hard questions, and we stay focused on who you are, who needs to know, how they'll find you, and why they should care.

1. The Problem
2. The Solution
2. The Solution

Exploring the possibilities

Based on your clients' motivations, we map out a set of laser-focused priorities, then bring out the pen and paper. Starting out rough, we move fast without getting too invested in one idea or another. Out of this emerges the direction of your brand.

2. The Solution
3. The Implementation
3. The Implementation

Bringing your brand to life

After we decide on the road we want to take, we start designing, validating, and refining. The finished brand is flexible and works well across media - allowing you to get in touch with your audience in a meaningful way.

3. The Implementation
Benefits

Don't let uninspiring branding push clients away

A strong brand builds on the familiar and nurtures a lasting relationship with your audience, yet retains the ability to stay novel that surprises and attracts new followers.

Memorable First Impressions

The main way to identify your brand, the logo, should strongly state what it is, and the less it says - the better.

Build Awareness & Reputation

Good brand design looks built to last. It provides assurance and affects emotions that spread like fire.

Influence Purchasing Decisions

A brand that looks established and inspires trust is a brand people will want to do more business with.

We had very specific requests and required the output to be perfect. Excite paid very close attention to detail and listened to all our needs and ideas. They delivered everything on an impeccable standard and we highly recommend them as a partner.

Konrad Graf, Partner at Global Advisory Group
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Logo mistakes that are pushing people away

Top 10 reasons for your uninspiring brand.
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