People visit your website when they consider doing business with you. An intuitive and focused online experience improves customer loyalty and turns clients into brand advocates. Get it right - and you’ll reap the benefits for a long time. Fail - and you’ll have one expensive learning experience under your belt. This is the reason businesses today are investing so much time and money tо get it right the first time.
But how does a bad website impact your business? Put simply, it fails in three key areas:
- Attract More Customers
- Increase Company Revenue
- Reduce Cost of Doing Business
Your website is either working for your business or against it. Follow my lead and in 10 minutes you’ll figure out if your website makes some of the most common mistakes, and how you can fix them.
Mistake #1: Painfully Slow Loading
According to Google, 53% of people will leave a website if it takes more than 3 seconds to load. You know where they go after that. Choosing cookie-cutter solutions like WordPress, Wix, or SquareSpace is fine when on a tight budget, but a highly optimised tailor-made website can have a big impact on your business.
How to Fix It
Usе the free tool Google PageSpeed Insights to find out what’s holding your website back. Common pitfalls include not optimising images for different devices; loading all images in advance, even though people may not scroll to see them; and including unused or obscure pieces of code, plugins and tools.
Ask some friends to test the loading speed of your website on their phones. Use regular 3G, instead of a fast Wi-Fi.