A good logo builds on the familiar and nurtures a lasting relationship with your audience, yet retains the ability to stay novel that surprises and attracts new followers. Get it right - and you’ll reap the benefits for a long time. Fail - and you’ll have one expensive learning experience under your belt. This is the reason businesses today are investing so much time and money on hiring the best professionals and getting it right the first time.
But how does a bad logo impact your business? Put simply, it fails in three key areas:
- Become the Obvious Choice
- Build Awareness & Reputation
- Create Lasting Impressions
Your logo is either working for your business or against it. Follow my lead and in 10 minutes you’ll figure out if your logo makes some of the most common mistakes, and how you can fix them.
Mistake #1: Saying Too Much
The most common misconception I encounter is that a logo should convey a message, while in reality the exact opposite is true. The purpose of your logo is not communication - it’s identification. It should clearly state what it is, and the less it says - the better. Your audience doesn’t study your logo like a piece of art. They glance at it and move on.
Don’t try to incorporate a feeling or trait into your logo, it will only prevent it from serving its main purpose.