Brand Strategy

Every great building has a solid foundation. To pave the way for the success of your brand, we need to uncover who you are, what is your purpose, who needs to know, how they'll find you, and why they should care.

1. The Brand
1. The Brand

Understanding your brand

How would you describe your brand as a person? We'll focus on a vision of the ideal future and help you bring out the attributes of the best version of your brand.

1. The Brand
2. The Customers
2. The Customers

Understanding your audience

What makes your brand relevant to your customers? We'll establish who they are, what their needs are, and your brand's ideal way of meeting and exceeding them.

2. The Customers
3. The Target
3. The Target

Understanding your goals

How will your organisation grow? We'll lay out prioritised business goals for generating revenue, saving time and effort, and getting more people to discover you.

3. The Target
Results

Don't run your company blindfolded.

Excite is a purposefully small consultancy - you work directly with the founder and you have our undivided attention. We take on no more than 12 projects a year, so we might not be available straight away, but when we are - we'll move mountains to see your business succeed!

Brand Attributes and Positioning

Your brand's attributes are the heart and soul of your brand, while its positioning reveals the benefits and advantages to its audience.

Customer Personas and Journeys

A close look at target customers and their interactions with the brand - that helps us empathise with their goals and frustrations.

Brand Growth Goals

A roadmap with specific prioritised goals and deadlines that will guide you in taking your business to the next level.