Wine It Up want to offer enthusiasts the ability to create their personal collection complete with ratings and reviews, and interact with other wine lovers, with the ultimate goal of becoming a fully functional online wine store.
Many of the wine industry leading brands have logos that feature heavy ornamentation and an old school visual style. Wine It Up wanted to differentiate their new brand by instead choosing contemporary design trends. To avoid cliches, but still be very clear about the nature of the company we explored a few industry symbols. Our client decided to focus on a grape cluster represented by an abstract brandmark. The finished logo incorporates both the symbol of the fruit and the letter W, and comes in different variations to serve the extensive marketing needs of the young company.
Providing you with a comfortable experience regardless of the device you use requires specific optimisations. Information gets reordered and restructured as needed to remain accesible and legible whether you're on your computer, tablet, or phone.
The launch of the website didn't go without a technical hiccup, resulting in some images not being displayed correctly, or at all, after being automatically scaled down for faster loading. As a backup we decided it's better to show the original large photos, while the system manages to rebuild all images and get back on track.
Wine It Up were very satisfied with the way their brand and website paved the way for their marketing efforts, while early adopters shared that they especially appreciate the simple, understated design.