Consulate of Moldova in Bulgaria

Eng. Chipev is the Honorary Consul of the Republic of Moldova in Bulgaria. He tasked Excite with revamping the way people get in touch with him, so that he can be of better service to them. We designed a new business card and rebuilt the website from the ground up. The finished products allow you to reach the Consul more easily and quickly, and are more informative and convenient to use.

Client

Consulate of Moldova in Bulgaria

Industry

Honorary Consulate

Work

StationeryWebsite

Team

Project ManagerCreative DirectorGraphic DesignerUX/UI DesignerFront-end DeveloperBack-end DeveloperQuality Assurance Engineer

Goal

The Honorary Consul's main tasks include providing information about the cultural, political, and business climate in Moldova, as well as assisting people personally. People using the consulate's services include politicians, business people, expatriates, artists, and others. With growing relations between Moldova and Bulgaria, the consulate was in need of a better way to inform the large audience on current events and allow them to send inquiries directly to eng. Chipev.

Card

Business cards typically feature contact details only on one side. However, the Honorary Consul didn't want to deal with multiple versions of the card and we had to fit both languages in a single design. To avoid cramming text too tightly, we dedicated one face of the card to a single language, both featuring the same design. The card is printed on a thick smooth paper and all the contact details have a layer of clear coat on them for increased readability and a luxurious embossed feel.

Website

The website is frequently visited by people of various nationalities and offers content in four languages. To help visitors discover information and easily navigate to their desired language or page, we designed a persistent menu that remains visible as you scroll down the pages. The design uses colour sparingly, so the colourful language switches and the links to the most important pages are easily discoverable even for a first-time visitor. To fulfill the primary goal of making it easy to get in touch with the Consul, contact information is featured prominently and the main call to action visible after loading the website is leading straight to the contact form.

Responsive

Providing you with a comfortable experience regardless of the device you use requires specific optimisations. Information gets reordered and restructured as needed to remain accesible and legible whether you're on your computer, tablet, or phone.

Launch

We migrated the content from the old website to make sure valuable information will remain accessible, and after assuring all is correct, we flipped the switch and redirected all traffic to the updated website.

Impact

Visitors of the updated website found it convenient that it works across all devices and makes it dead easy to get in touch with the Honorary Consul personally, while he expressed his delight at having an updated experience allow him to assist more people quickly and efficiently.
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