Capital Holding Group


Capital Holding Group


Real Estate Investment Trust


Brand StrategyBrand DesignStationeryCollateralPhotographyVideoWeb Design

Capital Holding Group is a real estate investment trust that's recently taken on this new name. They hired us to reimagine the brand starting with the logo and identity, the imagery and collateral, and finish with a new website that is better suited to serve the right content to the specific audience. We updated the brand from the ground up and designed a new website that better presents the holding activity to the regular visitor, and fulfills the legal needs of the company.


Capital Holding Group is one of the largest local real estate investment companies, and they recently changed the name to better reflect an updated portfolio. The brand was showing signs of age and was visually too heavy, while the client aspired for an understated, contemporary identity.


The client agreed that the new logo should not depart from everything already established, but rather build on it and make it more flexible. We substituted the embossed aesthetic for a flat contemporary style and subtle gradients. The new symbol represents an updated company, but maintains a connection with the brand's legacy, and it's better suited to answer the demands of modern digital and analogue media.


By using hot foil stamping in gold colour on a thick matte cardboard, we created a business card that makes a strong statement - that Capital Holding Group never cuts corners. For the needs of official correspondence we created custom letterhead and envelope designs.


Capital Holding Group is constantly adding new properties to its portfolio, so we designed template pages that allow employees to quickly upload new entries and also keep the structure consistent. Local regulations require official documents to be added to the website in a timely manner. The website content management system makes uploading, for example, the report from the annual shareholder meeting as easy as it can be - even on a smartphone.


Providing you with a comfortable experience regardless of the device you use requires specific optimisations. Information gets reordered and restructured as needed to remain accesible and legible whether you're on your computer, tablet, or phone.


It was important for the client that we don't cause visitors inconvenience when switching to the new website. Redirecting all users was done seamlessly and they experienced no interruptions.


Since the new stationery and website were delivered, Capital Holding Group entered a new chapter of its development with a corporate identity that has the quality and the looks of its real estate properties.