Capital Holding Group is one of the largest local real estate investment companies, and they recently changed the name to better reflect an updated portfolio. The brand was showing signs of age and was visually too heavy, while the client aspired for an understated, more current identity.
The client aggreed that the new logo should not depart from everything already established, but rather build on it and make it more flexible. We substituted the embossed aesthetic for a flat contemporary style and subtle gradients. The updated symbol represents an updated company, but maintains a connection with the brand's legacy, and it's better suited to answer the demands of modern digital and analogue media.
By using hot foil stamping in gold colour on a thick matte cardboard, we created a business card that makes a strong statement - that Capital Holding Group never cuts corners. For the needs of official correspondence we created custom letterhead and envelope designs.
Providing you with a comfortable experience regardless of the device you use requires specific optimisations. Information gets reordered and restructured as needed to remain accesible and legible whether you're on your computer, tablet, or phone.
It was important for the client that we don't cause visitors inconvenience when switching to the new website. Redirecting all users was enabled late at night, and we experienced no interruptions.
Since the new stationery and website were delivered, Capital Holding Group entered a new chapter of its development with a corporate identity that has the quality and the looks of its real estate properties.