Bulgaria and Moldova are two closely related coutries, due to the large Bulgarian diaspora living in Moldova. However, businesses in Bulgaria have consistently erred on the side of caution when it comes to investment opportunities. BMCCI aims to prove that doing business in Moldova is a solid opportunity by showing specifically where, how, and with whom.
In order to create a logo that symbolises the relationship between two countries, we explored different symbols, the best-known of all being the country flag. Our initial exploration revolved around the two tricolours, but that direction proved unsuitable for the goal - making a six-colour logo work in such setting is nigh impossible. We then decided to try a symbol we can represent without the boundary of any specific colour - the countries' coats of arms. The Bulgarian one features lions prominently, while the Moldovan - an eagle. Why not combine the two animals with a symbol of the support the organisation provides? Using a simple line style, maybe we could achieve the classic look of an emblem, without being too heavy visually. We got to work. What emerged is an emblem that represents the organisation for its purpose - further developing the economic relations between the countries of Bulgaria and Moldova by providing the strategic assistance and protection businesses need.
Documents and other information handed out to members and partners on a clean sheet of paper is a missed chance to convey the new brand's identity. To make traditional communication a part of the brand we designed a stationery pack consisting of a folder, document and business card. Quality paper and luxurious finishes ensure the print materials are both long-lasting and elegant.
Providing you with a comfortable experience regardless of the device you use requires specific optimisations. Information gets reordered and restructured as needed to remain accesible and legible whether you're on your computer, tablet, or phone.
To drive home the message that BMCCI membership is worth the investment, the client spared no expense in materials or execution, and we spared no effort in recommending the best materials and finishes.
Since the brand launch memberships have been increasing steadily, keeping BMCCI on the path of strengthening economic relations between two already related countries.