Excite really paid attention to the underlying reasons for our problems, and the new design accurately addressed the issues we were having.Anthon Georgiev — Owner of Azul Boutique
Offering stylish limited edition clothes helped Azul Boutique build a clientele of active young people in touch with the latest digital trends. With traffic from mobile devices steadily catching up with traditional desktop computers, Azul Boutique found themselves unprepared for a world where half their visitors use smartphones. Technically the current design worked on smartphones, but in reality the experience was subpar. With competitors offering ever better shopping solutions, Azul Boutique risked lagging behind.
Providing you with a comfortable experience regardless of the device you use requires specific optimisations. Information gets reordered and restructured as needed to remain accesible and legible whether you're on your computer, tablet, or phone.
The administrative area has served Azul Boutique well for years, so there was no need to fix what isn't broken. However, some areas needed additional supporting functionality to make the job easier for employees. Introduction of more granular control over the order fulfillment stages and the ability to leave notes when moving orders down the pipeline meant everyone with access to the system could check and see what's going on and why.
With the roll out of the new store we were pleased to observe that clients easily made their way through the new checkout and were able to place orders much more quickly.
The relaunch of a refreshed Azul Boutique was supported by a photo shoot updating all product imagery, and a marketing campaign that collectively resulted in increased sales and clients sharing overwhelmingly positive feedback on the streamlined shopping experience.