Online Clothing Boutique


The Challenge

The current online store of Azulshop was getting more than a bit dated, so the owners asked us to design and build a brand new one from the ground up, complete with a modern e-commerce system to handle all their products and orders.

The Work

Usability & Web Design Web Development Content Management System E-Commerce Marketing

Meet the finished product

Simplicity all the way

Upon auditing the current website, we found many usability issues that hurt sales. In order to better understand the needs and habits of the visitors, we held interviews with previous customers. Based on our findings we created a straightforward checkout that takes you right to payment with a single click. We ask only for the critical bits of information and allow for placing an order as a guest. Following our advice, the owners disposed of the discount code system which actually incited users to leave the website in search of a code, resulting in many lost sales.

Take it with you

The modern, performant website ensures an efficient experience regardless of the device you use. Information remains well structured and legible whether you're on your computer, tablet, or phone.


Tailored specifically to the needs of the project, the administrative area allows for swift content entry and that quick, but crucial change can be made on a smartphone as easily as on a computer.

Do you like what you see?

Let's talk and find out what we can accomplish together.

Get in Touch