Are you sure your website is pulling its weight and supporting your marketing efforst? It's frustrating when you've invested your hard-earned money in a company website, but you can't figure out if it's returning the investment or not. What's more - you're wary of spending any more money hiring another agency, because you're not sure if it will work.
I've developed a list of the 10 most common mistakes I encounter when working with my clients. It will get you up to speed with the biggest pitfalls that are driving your customers away.
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Ilian, founder of Excite
Mistake #1: Painfully slow loading
We kick off with the biggest offender we constantly encounter - slow loading speeds. According to Google, 53% of people will leave a website if it takes more than 3 seconds to load. You know where they go after that. Since mobile traffic surpassed desktop worldwide, there's really no excuse for having a slow website. While the visitor's device and internet connection are outside of your control, your website is. Choosing cookie-cutter solutions like WordPress, Wix, or SquareSpace is fine when on a tight budget, but a highly optimised tailor-made website can have a big impact on your business.
How to Fix It
Usе the free tool Google PageSpeed Insights to find out what's holding your website back. Common pitfalls include not optimising images for different devices; loading all images in advance, even though people may not scroll to see them; and including unused or obscure pieces of code, plugins and tools.
Ask some friends to test the loading speed your website on their phones. Use regular 3G, instead of a fast Wi-Fi.
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