The team of Wine It Up had the ambitious idea of creating the most complete bulgarian wine catalogue, complete with ratings and reviews, to serve as a foundation for their future product. We advised them to create a web version of the catalogue for several purposes. It’s a natural extension of the landing page and allowed us to bring in some early adopters, start gathering usage data and help us validate new ideas. We designed it around the ability to rate, review, and create your personal list of favourite wines, all of which are setting the stage and priming users for the launch of their upcoming product.
What we didMeet the finished product
Tailored specifically to the needs of the project, the administrative area allows for swift content entry and that quick, but crucial change can be made on a smartphone as easily as on a computer.
Responds to you
The modern, performant website ensures a quality user experience regardless of the device you use. The information is presented in a logical and structured way and remains legible on any screen size.
Subtle & appealing
Designing a logo related to wine is a tough job. With many variations of few ideas it's hard to come up with something that's not overdone. To differentiate the new brand we went for a contemporary flat style and a sharp slab-serif typeface.